How a Lasting Love of Reading Takes Hold – ElPropósito3 min de lectura
What we read also carries us toward our future

Reading is one of the most powerful tools in my life. It’s a habit I keep cultivating and promoting. Reading has let me satisfy my curiosity about a topic and then come away full of energy, with new ideas and wanting more. Thanks to my parents, it became a habit early on, and today I enjoy it immensely.
Like any other habit (living a healthy life, for example), reading takes effort, but I’m convinced the hardest part is at the start: finding something that grabs our attention. Maybe we have a personal or professional goal for this year and still don’t know how or where to begin. That’s exactly the opportunity to start reading, or to read more.
Here are a few things that I think spark a real fascination with reading:
- A catalyst for flow: when we find a book that truly grabs us, we’ll likely experience an optimal state of consciousness (flow). We read effortlessly, time slips by unnoticed, our sense of self fades and information and knowledge come up and flow deeply. Once we feel that, we’ll want to feel it again, so we’ll read more of what we love most
- Pulling the thread: reading lets us get to know the author, their other books and how they think and share ideas. It also lets us pull the thread of quotes, references and many other books that can become our next reads and, in time, our library
- Inspiration and ideas: reading is a great (and often free) chance to find options for getting past the obstacles or problems between us and our goals. A little research on the topic we’re immersed in will turn up plenty of books to read
- Connecting past, present and future: philosophy, fiction, history and science, among others, make up the vast knowledge already available. Our biggest challenge is to use that knowledge as a foundation and, through our work, create the future we long for, and with luck leave our own contribution to that knowledge
TIP: How do you start reading a bit more? One way is to imagine that by the end of the year you’ll have read at least one, two, three, four or fifty-two books. That tells you how much time you need to invest in reading. How about 15 fewer minutes of social media a day? Over a year that adds up to 91 hours available… for reading?
What do you expect from reading this year? How will you use your free time? Are you up for reading a book a month?
Regards and all the best,
Rodrigo Baccaro
"Contrary to what people believe, knowledge is not power… it’s potential power. Knowing is not the same as doing. What matters is action. Action always beats knowledge." Tony Robbins
Tony Robbins
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