Big Data and Analytics: What They Are and How Together They Create Competitive Advantage – ElPropósito1 min de lectura
Two of the most common buzzwords these days are big data and analytics.
Understanding these terms matters, because today a company can build a key competitive advantage by capturing and analyzing both its own data and external data correctly.
Here’s a Harvard Business Review link with a two-minute video covering the terms, their definitions and Tom Davenport’s DELTA model for implementing big data and analytics properly in a company.
https://hbr.org/video/3633937151001/the-explainer-big-data-and-analytics
I hope it’s a useful reference for understanding these topics. Thank you for your comments.
Rodrigo Baccaro
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Author: Rodrigo Baccaro
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