Order – ElPropósito4 min de lectura
The compass that lines up plans, discipline and purpose

Order is an invisible pillar under any life or company headed for success. For a person, a clear plan is far more than a to-do list. It’s a way to give structure to chaos, direction to effort and intention to each step. A well-defined plan works like a map: it sets priorities, defines goals and gives you a reference point amid daily distractions. Without order, days dissolve into improvised reactions, and goals that are clear in your head fade for lack of structure. Order guarantees nothing. It makes success possible by turning intention into action.
Building a plan and sticking to it means facing the principle of reality: a blunt understanding of what a goal really takes. A person planning a career, an entrepreneur designing a business or an executive mapping out strategy knows, deep down, what has to happen: the hours of study, the financial risk, the hard decisions. Reality is a reference point and an anchor, and it also exposes the hard parts: sacrifice, limited resources, uncertainty. Accepting that reality is the first step. Living with it takes discipline that isn’t always easy to keep.
The principle of consistency is the quiet obstacle that trips up even the best-intentioned. You can have a flawless plan, and executing it day after day is where many people falter. Someone starting a new habit, like exercising or learning a skill, knows what to do, and low motivation or the pull of the moment gets in the way. Once the initial excitement fades, discipline erodes and the grind of constant effort feels overwhelming. The gap between knowing and doing is a universal struggle, and consistency is the real battleground.
In a company, consistency can be even trickier. Executives usually know what reality demands: cutting costs, innovating on a product or restructuring a team. Then outside pressure, short-term expectations, internal conflict or market trends pull them away from the original plan. A well-designed strategy loses force when it isn’t executed with discipline, and true north fades into reactive decisions. That inconsistency delays goals and erodes trust inside the organization, until the purpose behind the plan dissolves into chaos.
Holding onto a reference point is hard, at home and at work. A plan has to be designed and then defended against distractions and surprises. For a person, that means routines that reinforce discipline, like fixed schedules or visual reminders. For a company, it means systems that keep focus, like regular goal reviews or a culture that rewards execution. Discipline is a muscle. It gets stronger with practice and demands steady commitment so you don’t give in to what’s easiest or most urgent.
Purpose is the thread that ties together order, the plan and discipline. People and companies with a clear purpose find in it a reason to persevere when consistency slips. Purpose is a beacon that reminds you why the effort is worth it and why the plan matters. A student who dreams of making a difference in their community sticks with their study plan because purpose keeps them going. A company that wants to transform its industry holds to its strategy because purpose anchors it. Without that deeper meaning, order becomes empty routine and discipline feels like punishment.
Order is the structure that lets purpose take shape. It takes courage to face reality and effort to stay consistent. A person who commits to a plan and follows through with discipline sees chaos turn into progress. A company that holds course under pressure builds a coherent legacy. So: what plan are you following to bring order to your purpose? How can you strengthen your consistency so you don’t lose your true north?
P.S. This week’s VELA (what I was Watching, Listening to, Reading and Learning):
Watching: How to Stop Procrastination & Increase Motivation by Andrew Huberman. A neuroscience-based video with tools to beat procrastination and stay disciplined, free to watch anywhere.
Listening to: Life Is Short: How to Add a Sense of Urgency by Tim Ferriss. An episode of Tim Ferriss’s podcast on prioritizing with urgency, perfect for reinforcing discipline in your plans.
Reading: We Who Wrestle with God by Jordan Peterson. I’m still at it, slowly but surely. A profound book that invites reflection on reality and purpose amid chaos.
Learning: How to Learn Better & Create Your Best Future. Two of my heroes together on a podcast that’s worth its weight in gold.
P.S. I dedicate this post to my entire INCAE MBA class, MAE LV, as we celebrate fifteen (15) years since graduation this week. I’m sure the order, discipline and firm purpose we had back then are what got us through the big challenge we set for ourselves. A big hug to all of you, and here’s to 100 more years. I truly hope to see you all again, and soon.
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Book an exploratory sessionAuthor: Rodrigo Baccaro
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